Wednesday, May 22, 2013

Oklahoma governor thanks media for tornado coverage | Poynter.

Oklahoma governor thanks media for tornado coverage | Poynter.: The Vital Role of Online and Mobile

When I spoke with him Tuesday morning, an exhausted-sounding KFOR Interim News Director Steve Johnson was juggling the demands of coordinating another day of storm cleanup and what will likely be another afternoon of heavy storms. At the moment we spoke, he said 2,200 people “are looking at our live stream; 213 are looking at a video story from Moore.”

KWTV’s VP of Digital and Social Content Billy Hendrix said his station set a new record for online traffic, 2.5 million page views. “We have a big metro area and then we have very rural Oklahoma in our viewing area,” Hendrix told me. “The people out in the country tend to watch TV on satellite dishes and when storms come, they lose their signals fast. So during a storm we stream live video online, on mobile and on several apps. During the storm we use Twitter and Facebook to tell the public street by street were the storm is and where it is going.”

Tuesday, May 21, 2013

Tornado Facebook Group Reunites Oklahoma Victims With Belongings

Tornado Facebook Group Reunites Oklahoma Victims With Belongings: "Hagelberg logged into Facebook and found that many of her neighbors had reported finding items, so she decided to start a Facebook group to reunite victims of the tornado with their missing belongings.

The Facebook group was expanded Monday, to help people who were affected by the devastating tornado that ripped through Moore, Okla., killing dozens of people."

'via Blog this'

Social analytics are fueling a more predictive model | TMA Resources

Social analytics are fueling a more predictive model | TMA Resources: Social media has played an increasingly important role in organizations' client engagement strategy as firms look to monitor interactions on these channels for valuable insight and foster new relationships.

Monday, May 20, 2013

Willis Turner-So ... Is Social Media BS or Not? : FundRaising Success

Willis Turner-So ... Is Social Media BS or Not? : FundRaising Success: Sitting onstage in his wingback chair like a crusty old grandfather (or like the beguiling iconoclast he is), reading from an oversized fairy tale book to a room full of wide-eyed prot�g�s and sharp-witted peers, he reinterpreted Snow White as a modern fundraising fable.

It was a tale of vanity, hubris, black knights, white knights, short-term thinking and good intentions gone wrong.

American Express and the National Trust for Historic Preservation Award $1 Million in Grants to Restore 13 Washington, D.C. Metro Area Historic Places - MarketWatch

American Express and the National Trust for Historic Preservation Award $1 Million in Grants to Restore 13 Washington, D.C. Metro Area Historic Places - MarketWatch: WASHINGTON, May 13, 2013 (BUSINESS WIRE) -- American Express and the National Trust for Historic Preservation today announced the Washington National Cathedral as the winner of Partners in Preservation, the region's first-ever preservation effort powered by social media. For earning the most points, the Washington National Cathedral will receive its full grant request of $100,000.

Friday, May 17, 2013

How To Tweet Your Way To Your Dream Job | Fast Company | Business Innovation

How To Tweet Your Way To Your Dream Job | Fast Company | Business Innovation

How My Mom Thinks Search Engines Work | SEOmoz

How My Mom Thinks Search Engines Work | SEOmoz: With Mother’s Day in many countries having just passed (I learned this week that the UK celebrates Mothering Sunday earlier in the year), I thought it would be fun to have a conversation about SEO with one of the most incredible people on the entire planet: my mom. I asked her about what it is she believes our industry does on a daily basis as well as how she thinks search engines function in general.

Tuesday, May 14, 2013

MediaShift Idea Lab . How FrontlineSMS Helped an Indonesian Community Clean Up a River | PBS

MediaShift Idea Lab . How FrontlineSMS Helped an Indonesian Community Clean Up a River | PBS: using sms

Hapsoro was a man who always actively sent SMS to all our friends to participate in regular KPC Bogor activities, especially to remind them to get them involved with cleaning the river. With an old mobile phone, he used to send messages one by one to the numbers in his phone book. The day after we decided to keep KPC Bogor alive, I asked permission from Hapsoro's wife, Yuniken Mayangsari, about whether we could keep using his phone number to send SMS to all the subscribers. She gave me the phone at once without hesitation.

Monday, May 13, 2013

Six Essential Mobile Marketing Strategies for Nonprofits | Stanford Social Innovation Review

Six Essential Mobile Marketing Strategies for Nonprofits | Stanford Social Innovation Review: More than 130 million Americans own smartphones. Add desktop computers, tablets, and laptops to the mix, and there are more Internet-connected devices in the United States than there are people. Skyrocketing mobile web traffic numbers have Comcast analysts predicting that mobile web surfing will overtake desktop surfing by 2014. Still, most NGOs and nonprofits don’t have a mobile marketing strategy in place and so are missing out on new ways to connect with supporters. Worse, they may be unintentionally harming their organizations’ brands by brushing off the mobile sea change.

Here are six mobile strategies every nonprofit marketer should know.

Ushadhidi's rugged BRCK, 'the backup generator for the internet' (Wired UK)

Ushadhidi's rugged BRCK, 'the backup generator for the internet' (Wired UK): Sometimes, when you need access to the web the most is when it's most likely to be hard to find. It could even be a matter of life or death. So having a backup connection that you can carry in your pocket, that will work from Windhoek to Williamsburg, sounds like a good idea. That's the concept behind Ushahidi's BRCK.

Friday, May 10, 2013

ProPublica Launches Online Tool to Search Nonprofit Tax Forms - Tax Watch - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

ProPublica Launches Online Tool to Search Nonprofit Tax Forms - Tax Watch - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: ProPublica Launches Online Tool to Search Nonprofit Tax Forms

By Doug Donovan

The investigative-journalism organization ProPublica started a free online service today for searching the federal tax returns of more than 615,000 nonprofits.

Orphan charity wins social media campaign | Voxy.co.nz

Orphan charity wins social media campaign | Voxy.co.nz: With 24,997 registered charities in New Zealand, one small charity which started in Invercargill in 2004 has surprised large players in the field, as well as New Zealand public by winning first place in a nationwide social media competition, "25 Ways to Say Thanks".

The campaign, launched by Toyota NZ to "give back" after achieving 25 years of market leadership, was a way to say thanks to the charitable sector for their contributions to society. Toyota invited charities to take part, and 515 took up their offer. The prizes were the use of 25 brand new Corollas for three years - each going to the top 25 charities.

Thursday, May 09, 2013

Eight Crowdfunding Sites For Social Entrepreneurs - Forbes

An article on Crowdfunding from Forbes

Eight Crowdfunding Sites For Social Entrepreneurs - Forbes: Eight Crowdfunding Sites For Social Entrepreneurs

Top 10 Crowdfunding Sites For Fundraising - Forbes

 A Forbes article on Crowdfunding sites.

Top 10 Crowdfunding Sites For Fundraising - Forbes: Top 10 Crowdfunding Sites For Fundraising

Faces of Change | United Way of Southern Nevada

Faces of Change | United Way of Southern Nevada: What do local celebrities Holly Madison, Clair Sinclair, Taylor Hicks, Frankie Moreno, Murray Sawchuck, Josh Strickland, Carla Pellegrino, Mac King, and Tara Palsha have in common? All of them have shown their support of United Way by participating in the organization’s ‘Be the Face of Change’ campaign.

Celebrities and community members who supported the program uploaded their photos to United Way of Southern Nevada’s Facebook page and saw their photos posted on billboards across the Valley.